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Front and back labels for Rouge Noir.

Product sheet for Rouge Noir. Note the Double Gold Award for Design medal! Incidentally, this year there was no gold awarded, the next one was a silver.
XAVIER FLOURET WINES

Wine Branding & Label Design

This series of wine labels won the Double Gold Prize for Design at the 2008 San Francisco International Wine Festival just days after being released.

"X" shape is the icon of the brand. X is a little mysterious. X is a little naughty. X also marks the spot: as in the location of the winery shown on the back label. The story of the wine maker is an integral part of the design along with concise facts about the wine itself.